On commission for Zurich-based agency Hochspannung Kommunikation AG, MARKUS MUELLER photographed eight motifs for the international campaign of universal bank LLB, based in Liechtenstein. It focuses on the various statements of bank customers and their real-world needs.

At the heart of the campaign is “I want a bank that …”, the beginning of a sentence leading to a wide variety of statements made by individual bank customers expressing their actual needs. For which Markus photographed four strong portraits.

Liechtensteinische Landesbank AG (LLB) was founded in 1861 and is the oldest financial institution in the Principality of Liechtenstein. The country holds the majority of shares.

The shoot was produced by Markus’s agency NEUBAUERSCHWARZ and Julia Christl from Lucky You Productions. Responsible for the film was DOP Daniel Goldhahn, with post production by Maxi de Witt.