Creatives to Watch : Nina Rapp-Deschler, Head of Creation at COSNOVA – meet our GoSeeAWARDS Juror at UPDATE-24-BERLIN, who presents us her work on GoSee for the new brand INAO inner & outer beauty by essence
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We are delighted to announce that Nina Rapp-Deschler, Head of Creation at COSNOVA, is supporting the jury of the GoSeeAWARDS and will be attending UPDATE-24-BERLIN.
At the moment, she is busy working on branding and marketing assets for the launch of the new sustainable skincare and supplement brand INAO inner & outer beauty by essence, which has been specially developed for Gen Z: inao.eu. “With a young target audience like digital natives, it is a must for us as a happy brand to make full use of all and any visual means of storytelling out there – you name it: video, 3D, AI, creator cooperations etc.. There are basically no limits for us! I love this level of creative freedom, and it makes my job so exciting day after day,” the creative tells GoSee.
Nina began her career as Digital Art Director for Scholz & Volkmer in Wiesbaden, Germany, and worked for clients such as Mercedes-Benz and Autostadt. She soon switched to a classic agency and was in charge of strategy, concept and design for brands such as Telekom, Renault, L’Oréal and Garnier as Creative Director for the Publicis Group – where she also discovered her passion for beauty.
After 12 years of agency life, she founded her own company and shortly thereafter started working on the essence brand for cosnova. In 2020, she switched again, this time joining the client side as Head of Creation on cosnova’s New Business team, where she helps to build new brands such as ZEENA and INAO by essence in start-up mode.
As a global family business, cosnova has been shaping the international cosmetics market for more than 20 years. Meanwhile, cosnova’s cosmetics products are available in around 80 countries worldwide. Embracing nothing less than the democratization of beauty, the company’s mission: Make everyone feel more beautiful! Cosnova is also actively committed to women’s rights and recently launched the campaign ‘cosnova says NO - united to end violence against women’, for which Nina takes a stand as testimonial. As co-founder and a member of Deutscher Designer Club’s Women of DDC platform for many years, she is also a strong advocate for female empowerment and female leadership even when she’s not on the job.
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